B2B marketing
Frame the target accounts or professional audiences, buying context, message, and desired pipeline response. Connect audience strategy to a measurement plan your sales and marketing teams can use.
Use cases
Start with the outcome your team needs.
Local Sphere applies identity intelligence and omnichannel activation to B2B, B2C, B2G, and recruitment campaigns. The audience definition, creative approach, and measurement plan should reflect the work you are trying to accomplish.
Two starting points
Connect audience precision to a practical brief.
B2B and recruitment campaigns share a need for relevant audiences, but they ask different questions and require different outcome measures.
Recruitment marketing
Frame the roles, locations, candidate audiences, and hiring priorities. Connect the campaign with a clear application path and the quality signals the recruiting team needs.
B2C and B2G campaigns
Discuss the audience, intended action, markets, and requirements for your consumer or government-facing brief. Define the approach around the actual context rather than reusing another campaign's assumptions.
Build the brief
Bring the essentials into the first conversation.
A useful starting point does not require a finished media plan. It does require clarity about the problem and what you can measure.
What needs to change
Describe the growth, targeting, or hiring challenge and the outcome you want the campaign to support.
What is available
Identify your markets, audience knowledge, current creative, existing activity, team responsibilities, and potential timing constraints.
What will count
Share how your organization evaluates a lead, application, engagement, or other response so the measurement plan can reflect business value.
Frequently asked
A clearer starting point for your team.
Does the same approach apply to every audience?
The underlying work connects identity, behavioral context, and activation. The audience criteria, creative, channel plan, and outcome measures need to be defined for each campaign's market and objective.
Can an agency stay involved?
Yes. Local Sphere works with agencies and can use existing creative assets. Define the division of strategy, creative, activation, and reporting responsibilities at the start of the engagement.
Keep exploring