Audience and objective
Define who the campaign needs to reach, what action or response matters, and which markets and constraints shape the brief.
Omnichannel activation
Carry the audience strategy into the campaign.
Omnichannel activation connects an audience plan with the messaging and media used to reach it. Local Sphere takes a media-agnostic approach, aligning audience strategy, creative, channel decisions, and measurement around the campaign objective.
Plan and launch
Align the audience, message, and delivery.
Channel choices should follow the audience and campaign objective. Confirm the actual channels, placements, and responsibilities in the engagement scope.
Creative and approval
Work with your existing agency or creative team, or discuss Local Sphere's creative support. Keep brand review and launch approval part of the workflow.
Activation plan
Connect the audience strategy with suitable channel and media decisions. Agree on the media plan, budget, launch requirements, and partner responsibilities.
Measure and improve
Use campaign response to inform the next decision.
Performance measurement should connect to the business question and account for the information that is available.
Define success
Agree on campaign measures, desired business outcomes, and the conversion signals your team can provide before launch.
Review the response
Evaluate campaign delivery and engagement alongside lead, application, or other outcome information appropriate to the brief.
Refine the work
Use measurement to inform changes to audience strategy, creative, and media placement. Document attribution limits rather than treating every response as proof of incremental impact.
Frequently asked
A clearer starting point for your team.
Which channels are included?
Local Sphere's approach is media-agnostic and omnichannel. Specific channels, platforms, placements, and integrations must be confirmed against the audience, objective, budget, and requirements of your engagement.
Can we use existing creative?
Yes. Local Sphere can work with existing creative from your agency or marketing team, or discuss creative generation and deployment support. Your team remains involved in brand review and approval before launch.
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