Connect identity inputs
Bring anonymous and known audience signals into a more useful foundation. Define which available inputs are appropriate for the campaign and how they can be used.
Identity intelligence
Give audience decisions a clearer foundation.
Identity intelligence connects information about an audience with the context that makes that audience relevant to a campaign. Local Sphere brings identity resolution, intent-aware segmentation, and activation strategy into that work.
From inputs to decisions
Understand who matters and why the timing matters.
Identity signals and behavioral context serve different purposes. Connecting them helps frame a more useful audience strategy.
Add intent context
Use relevant behavioral and market signals to inform segmentation. Intent is context for a decision, not a guarantee that a person will buy or apply.
Prioritize the audience
Translate the audience definition and campaign objective into targeting priorities and a plan for activation.
Scope and quality
Make the assumptions visible before activation.
The usefulness of an audience depends on the inputs, the purpose, and the limits of what the signals can establish.
Inputs and permissions
Review available customer or prospect information, audience criteria, markets, and permitted uses. Confirm data handling and privacy requirements before sharing information.
Confidence and coverage
Ask how matches, signal freshness, audience coverage, and exclusions are assessed for your use case. Agree on what can and cannot be inferred from the available data.
Decision and measurement
Define the intended audience output, activation requirements, and campaign measures. Assess audience quality alongside campaign response rather than treating a match as an outcome.
Frequently asked
A clearer starting point for your team.
How is identity different from intent?
Identity concerns the audience or entity a signal relates to. Intent concerns behavioral context that may indicate relevance or interest. Neither alone guarantees a campaign outcome; the audience strategy connects them to a specific objective.
Do we need to provide a customer list?
Describe your objective and the information you currently have. The team can discuss appropriate inputs and the scope of audience work before any data is shared. Do not assume a particular data source or integration is required or included until it is confirmed.
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